Latest from The Firm
The AI in Practice Summit ran for 18 hours. She watched every minute, and walked away with a new plan.
The AI in Practice Summit offered 18 hours of transformative learning for Lorraine Ellison, a seasoned practice owner who found practical insights on leveraging AI tools for her firm. This free event challenged her expectations, reigniting her ambition to innovate rather than simply delegate.
The Firm · 19 June 2026
Start Where You Are: What We Learned at the AI in Practice Summit
New to AI? You're in good company. 17 practitioners share how they're using AI in their firms — and how you can take a confident first step, whatever your starting point.
The Firm · 15 June 2026 · 6 min read
Would you put Claude in charge of a $20M manufacturer's month-end close?
Kayley Perry's article highlights how AI, specifically Claude, is revolutionising the month-end close for a $20 million manufacturing business using NetSuite.
The Firm · 5 June 2026
The real reason Intuit cut 3000 jobs
Intuit's recent layoff of 3,000 employees raises concerns about the future of accounting roles in light of AI advancements. However, the cuts primarily affected middle management, not those directly involved in AI development.
The Firm · 5 June 2026
Xero wants to run your month-end. The question is whether you'll let it.
Xero has introduced XeroForce, a no-code agent builder for automating financial workflows, allowing accountants to streamline tasks using plain English.
The Firm · 5 June 2026
Most AI tools your firm buys will end up as silos. Here's how to spot them.
Many accounting firms struggle with SaaS tools that create data silos, hindering productivity and workflow integration. The Xero case study on Shapes highlights the importance of asking the right questions before purchasing tools to ensure they support existing processes.
The Firm · 22 May 2026