You can’t fix a broken system with a cupcake
The article highlights the persistent inequities in the accounting profession and the broader business landscape, particularly regarding women.
Shaye Thyer · 6 Mar 2026
People & Culture
Careers, culture and the humans behind the numbers.
Health & Wellness Hiring Offshoring & Outsourcing Leadership Career
Should I Become a BAS Agent or a Tax Agent? Navigating Entry Pathways into the Accounting Profession
This article breaks down the BAS agent and tax agent pathways for overseas-qualified accountants, explaining the differences in scope, risk, and timing, and why many firms recommend BAS registration first to build experience, income, and career momentum.
The Firm · 30 Jan 2026
The Big Four Are Shrinking. Mid-Tier Firms Are Exploding. The Data Tells a Wild Story.
The latest AFR Top 100 Accounting Firms list reveals a significant shift in the Australian accounting landscape, with the Big Four experiencing a decline while mid-tier firms like BDO and RSM thrive in a hypergrowth phase.
The Firm · 1 Dec 2025
Is private equity the only path for accountancy firms to survive?
Scott Heath · 29 Nov 2025
Building a Firm You Can Sell (or Step Away From)
The Firm · 29 Nov 2025
What solo and micro firms really need to thrive
The Firm · 29 Nov 2025
Surviving your first Xerocon: What you need to know before Brisbane 2025
The Firm · 29 Nov 2025
The rise of AI meeting agents in accounting: what tools are firms actually using?
The Firm · 29 Nov 2025
What Google Gemini 3.0 Means for the Future of Accounting Tech
The Firm · 29 Nov 2025
Navigating M&A as an independent accounting firm
Nigel Adams · 29 Nov 2025
How to tune your accounting engine so it deserves to scale
To scale your accounting firm effectively, it's crucial to first ensure your internal processes are robust and efficient. Amy Holdsworth's guide emphasizes the importance of a clean tech stack, strict boundaries, and clear metrics, urging firms to prove they "deserve to scale" before pursuing growth
The Firm · 29 Nov 2025
TikTok for accountants? How Natalie Lennon turned viral videos into business success
Natalie Lennon, founder of Two Sides Accounting, showcases how TikTok can transform accountants' branding and client engagement. By sharing authentic, educational content, she attracts ideal clients and generates quality leads, proving that social media is vital for modern accounting.
Natalie Lennon · 29 Nov 2025
Stop Hiring, Start Thinking: How “Practice-Intelligence” Lets Small Firms Work Like Big Ones — Without Adding a Single Seat
The Firm · 29 Nov 2025
Why Jason Robinson says every accountant needs a podcast and a purpose
In 2024, accountants are evolving into thought leaders, and Jason Robinson advocates for the transformative power of purpose and podcasting. His insights reveal how sharing knowledge through platforms like podcasts can amplify your brand, build trust, and create lasting connections in the industry.
Jason Robinson · 29 Nov 2025
Web3 Accounting 101: A Beginner’s Guide for Brave Accountants
Discover how Web3 is revolutionising accounting by enabling decentralised transactions and digital asset management. This beginner's guide offers essential insights for accountants eager to embrace the future of finance and support clients navigating this transformative landscape.
Electra Frost · 29 Nov 2025
$40K to hire a client manager? Are accountants being ripped off?
The Firm · 29 Nov 2025
Why every accounting firm is becoming a mini software company
The Firm · 29 Nov 2025
How to use the “Right People, Right Seats” strategy to build thriving teams
The "Right People, Right Seats" strategy is essential for accounting firms aiming to scale sustainably by aligning team members with roles that fit their strengths and values. By employing accountability charts and the GWC framework, leaders can make informed decisions about team dynamics.
Chad Davis · 29 Nov 2025
What happens when accounting firms stop resisting innovation and start embracing it
The Firm · 29 Nov 2025
Individual tax returns are holding you back and killing your profitability
Individual tax returns (ITRs) can stifle your accounting practice, leading to burnout and low profitability. This article highlights how shifting focus from ITRs to higher-value clients can revitalise your business, allowing for growth and better client relationships.
The Firm · 29 Nov 2025
Struggling with advisory? you’re not alone (and here’s how to fix it)
The Firm · 29 Nov 2025
Is partner buy-in outdated? Why young accountants are saying no to ownership
The traditional model of partner buy-ins is losing traction among young accountants, who prioritize flexibility and career growth over ownership stakes. As firms adapt, innovative pathways for leadership development are emerging, allowing professionals to thrive without the financial burden of partn
Allan Wilson · 29 Nov 2025
Clients don’t pay for 24/7 access, so why are you on call?
In the accounting profession, the expectation of 24/7 availability is becoming a troubling norm, often leading to stress and burnout among practitioners. This article explores how this "availability creep" can be addressed by setting clear boundaries and implementing practical strategies to reclaim
The Firm · 29 Nov 2025
Why Tyler Caskey Refuses to Sell Himself on LinkedIn (And Still Lands Million-Dollar Clients)
Tyler Caskey's unconventional approach on LinkedIn challenges traditional self-promotion by prioritizing value over sales, landing him million-dollar clients. By implementing a "40-to-1" rule—posting 40 helpful insights before any promotional content—he fosters trust and engagement, transforming his
Tyler Caskey · 29 Nov 2025